You have Google Analytics. Great start. You run weekly traffic reports on your website. Wonderful. Let’s just say you are even crunching the numbers. Okay. But are you making the right decisions as a result? Or, are you passing the buck to the so-called “experts” and allowing them decide...

I practice yoga on a regular basis and feel as though I should be practicing everyday because so much good comes out of each practice. I feel the same way about landing pages. If everyone selling a product or service used landing pages then just think of the positive outcomes. Like yoga, practicing the...

Below is a great article/blog post on how to use social marketing and what it’s marketing as well as advantageous for search engine optimization.  We don’t want you to kill yourself bookmarking for the sake of SEO.  It’s any easy thing to fit into your already jammed packed work flow. For...

By John Knox Good writing—whether it’s content for a website, an email, or a new business proposal—reflects good  thinking.  Conversely, the opposite is also true: sloppy writing reflects sloppy thinking. Regardless of how brilliant a point you’re  making, it will become severely tarnished...

I saw the writing on the wall in February 2007 when Google began personalizing search results based on a user’s search history. But back then, a user had to log in to their Google account and opt in to enable Google to track their web history. Now personalized search is widespread, regardless...

When registering domain names at Godaddy.com, they are encouraging users to sign up for twitter usernames.  They also recommend reserving the twitter username that matches your domain name, which we highly agree.  Keep your branding and names across your domain name, twitter, facebook, flickr, digg,...

We get asked this question all time by clients who reload a page and see the same exact page (instead of new content).  Here’s the solution, clearing your cache and cookies: Clearing your cache and cookies Sometimes your Internet browser may be the cause of the problems you experience on the...

It’s amazing there are still business owners who just don’t understand the fundamentals of owning a web site. With all the buzz about technology and social media, the primary focus always appears to be on web design. True, web design is important. Especially when it comes to branding. But...

Prepare for the Holidays: Send Postcards for Holiday Greetings or Promotions and Save Now through November 15 (Sunday), create and send high-quality postcards from your VR account and save 10%. Increase your holiday sales while saving money! Top 5 Reasons to Send Postcards this Season: Cut Through Online...

Every business entity today is faced with a problem (or two), whether related to an internal process or customer. Analytics offers up part of the solution by providing us with the intelligence to understand and address the problem while benefiting the customer in the end.  Yet, the data offered up by...