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Social Bookmarking 101...

Below is a great article/blog post on how to use social marketing and what it’s marketing as well as advantageous for search engine optimization.  We don’t want you to kill yourself bookmarking for the sake of SEO.  It’s any easy thing to fit into your already jammed packed work flow. For...

Attract Business By Writing Well...

By John Knox Good writing—whether it’s content for a website, an email, or a new business proposal—reflects good  thinking.  Conversely, the opposite is also true: sloppy writing reflects sloppy thinking. Regardless of how brilliant a point you’re  making, it will become severely tarnished...

Google Personalizing & Going Real-T...

I saw the writing on the wall in February 2007 when Google began personalizing search results based on a user’s search history. But back then, a user had to log in to their Google account and opt in to enable Google to track their web history. Now personalized search is widespread, regardless...

Website Success Comes With Goals, not Ju...

It’s amazing there are still business owners who just don’t understand the fundamentals of owning a web site. With all the buzz about technology and social media, the primary focus always appears to be on web design. True, web design is important. Especially when it comes to branding. But...

Holiday Postcard Sale at Vertical Respon...

Prepare for the Holidays: Send Postcards for Holiday Greetings or Promotions and Save Now through November 15 (Sunday), create and send high-quality postcards from your VR account and save 10%. Increase your holiday sales while saving money! Top 5 Reasons to Send Postcards this Season: Cut Through Online...

I Have the Analytics Data, Now What?...

Every business entity today is faced with a problem (or two), whether related to an internal process or customer. Analytics offers up part of the solution by providing us with the intelligence to understand and address the problem while benefiting the customer in the end.  Yet, the data offered up by...

Business Rating Sites- Who Uses them?...

As a follow up to “Follow your Business’s Reviews online” we want to further expand on who looks at these reviews online.  People who are actively searching for a service or product stumble upon review websites.  If you want to search on Google or Yahoo for a San Francisco for a hair...

Email Marketing vs. Social Media: Not So...

We couldn’t agree more with Vertical Response.  Social Media is an additional way to market and communicate with your clients online, but it is not replacing email marketing.  If anything Social Media grows your contact list.  With a growing contact list you can better communicate with existing...

Email Marketing 101: The Importance of Y...

Below is an article from the Vertical Response blog which I think has a really important tip to remember for conventional email and email marketing.  Make sure your from field is recognizable, informative, and personal! “I was perusing my inbox and saw a particular email that looked spammy to...

The In’s & Out’s of Local Searc...

More and more Americans are relying on the Internet for product/service searches. As a result of this drastic yearly growth I have always stressed the importance of search engine optimization as “the” most important online marketing strategy today. I now must admit that having a good local...

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