Just want to make sure you all are aware that Facebook changes the format of their fan pages on March 30th.  Similar to personal profiles, the business Fan pages, now have a large banner horizontally across the screen instead of vertical profile badge.  The Business pages also have the new timeline...

Until fairly recently, conventional web design often favored keeping homepage content “above the fold”, applying the old newspaper term referring to placing top headlines and advertising above the physical crease on the folded paper. During the early to mid-90’s, websites oftentimes did not...

Just last week, after more than a year of planning and adjusting, Google introduced a sweeping change to its search algorithm aiming to strike back against so-called “content farms” that have been increasingly spamming search results over the last few years. According to Google fellow Amit Singhal...

As a site owner, you may have created the world’s best website, you may believe it is the elephant in the room, which no one can ignore. Cheers, but are there any “suitors” for your elephant? Is it drawing in the traffic? Is it paying you dividends? If silence is your answer, then let the truth...

Let’s start this section on tracking conversions with a small anecdote. A troubled business owner once said ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’ All of us, at some time or the other, must have felt the same way, when you think about it. In...

Really like these words of Wisdom from Hubspot.com on how to manage Social Media for business.  Let’s face it that Social Media is Overwhelming!  It’s hard to fit one more thing in your business week, much less your business day.  Here’s a great list to review (hopefully) daily with...

Tributes Page Social Media Confirmation page Today the Pearl of Wisdom Mother’s Day campaign went live!  The campaign, “Give Mom a Free Pearl of Wisdom!” allows users to write tributes to their mom’s or favorite mom’s.  The Pearl of Wisdom Campaign will send the first...

Remember the good old days when the success of a website was gauged solely on tracking hits. How about hit counters on the bottom of a website that would display the total number of hits and accumulate with each passing visitor. The more hits, the more successful the website. Bring back memories? In...

Talking about goals is an old topic in the world of analytics but one worth repeating. Enabling goals is one of the best ways to assess how well your site meets its business objectives. The hardest part for most website owners always seems to be identifying what goal type to use. A goal can be any activity...

It’s a new year and a fresh start. For some, that means resolutions and goals for 2010. Okay. I realize that dropping a few pounds and not smoking are ideal resolutions but what about goals for your website? To me, setting up a goal would be just as easy as not touching that piece of chocolate...