As a site owner, you may have created the world’s best website, you may believe it is the elephant in the room, which no one can ignore. Cheers, but are there any “suitors” for your elephant? Is it drawing in the traffic? Is it paying you dividends? If silence is your answer, then let the truth...

Let’s start this section on tracking conversions with a small anecdote. A troubled business owner once said ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’ All of us, at some time or the other, must have felt the same way, when you think about it. In...