Mother’s Day Campaign launched

Tributes Page

Social Media Confirmation page

Today the Pearl of Wisdom Mother’s Day campaign went live!  The campaign, “Give Mom a Free Pearl of Wisdom!” allows users to write tributes to their mom’s or favorite mom’s.  The Pearl of Wisdom Campaign will send the first 500 moms a complementary Pearl of Wisdom Pin to spread the word about preventing Cervical Cancer.

Visit the site and place a tribute today: PearlofWisdom.us/MothersDay

The Pearl of Wisdom website is in Drupal and we implemented this special campaign in Drupal.  It incorporates forms, searchable tributes, and social media.

The confirmation Page encourages visitors to Tweet about Mother’s Day Campaign or post a link to her/his Facebook Status.  We are also driving traffic to the campaign through Facebook Pay-per-Click campaigns.

The Pearl of Wisdom is the global symbol for cervical cancer prevention. The first 500 women who are honored will receive the free Pearl of Wisdom pin along with a Mother’s Day card that informs her whom the pin is from and contains important cervical cancer prevention information. The card will also include a link so she can view her personal online tribute.

Participants can submit a Pearl Tribute at www.PearlofWisdom.us/MothersDay. Submissions will be accepted from April 8 to May 4, 2010.  All submitted Pearl Tributes will be displayed on the Pearl of Wisdom campaign’s website.

Post Campaign Recap

At the end of the campaign we will be able to track very specifically where visitors came from and is they filled out the tributes.  Other user actions that are being tracked: mentions on twitter, if users leave the site to tweet and update their Facebook status.  All this data will help the client decide where to invest their marketing dollars in the future.

Popularity: 70% [?]