Making Social Media Managable in “10 Minutes per day”

Really like these words of Wisdom from Hubspot.com on how to manage Social Media for business.  Let’s face it that Social Media is Overwhelming!  It’s hard to fit one more thing in your business week, much less your business day.  Here’s a great list to review (hopefully) daily with the right low maintenance tools.  It also addresses where and how to communicate, rather then just interact with Social Media in general.  Again it’s easy for this to be a time burner with no target audience in mind.  Here’s a way to manage your brand, address your target audience and not make this a new job:

Social Media for Business in 10 minutes per day

1) Check Twitter for chatter about your company (2 minutes): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time.

2) Scan Google Alerts (1.5 minutes): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

3) Check Facebook stats (1 minute): Visit your Company Page’s Facebook Insights.

4) Answer Industry-related LinkedIn questions (3 minutes): Search for questions on LinkedIn that you or members of your company can answer.

5) Use Google Reader to check Flickr, Delicious, Digg and others (2.5 minutes): Also set up RSS feeds for searches on your company name and industry terms in other social media sites.

Lesson: Centralize your searches tools!

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