Attract Business By Writing Well

By John Knox
Good writing—whether it’s content for a website, an email, or a new business proposal—reflects good  thinking.  Conversely, the opposite is also true: sloppy writing reflects sloppy thinking. Regardless of how brilliant a point you’re  making, it will become severely tarnished if it’s inside a poorly written  document.

John Knox, Guest Writer

One recent morning I was watching the news on TV when a chart illustrating unemployment trends appeared on the screen.  My  initial thought was that unemployment needs to go down. Then I was  struck by how indirect my thought was, because what I really meant was that employment needs to rise.

The point is to think about what you’re saying, and to edit carefully after putting initial thoughts into a draft.  A good writer would substitute a positive statement (rising employment) for a double negative (falling unemployment).

Why bother taking time to edit your business writing?  Just as a top seller takes care to be well-dressed and groomed before calling on a prospect, a good businessperson is careful when presenting material in writing.   Your customers and prospects want to do business with someone who is smart, and there’s nothing like good writing to show how smart you are.

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