Email Marketing vs. Social Media: Not So Fast Wall St. Journal

We couldn’t agree more with Vertical Response.  Social Media is an additional way to market and communicate with your clients online, but it is not replacing email marketing.  If anything Social Media grows your contact list.  With a growing contact list you can better communicate with existing clients and potential clients to increase sales.

Email Being Replaced by Social Networks? Not So Fast Wall St. Journal

“The Wall Street Journal recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today. Are people jumping on the social media bandwagon? You betcha! And why not? It’s free, easy to use, and you can communicate to the masses. But are they using email less? Nielsen doesn’t seem to think so in some recent research they’ve done.”

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