Email Marketing 101: The Importance of Your From Label

Below is an article from the Vertical Response blog which I think has a really important tip to remember for conventional email and email marketing.  Make sure your from field is recognizable, informative, and personal!

“I was perusing my inbox and saw a particular email that looked spammy to me. This one in particular was from “accountupdate”. Now, like you, I get a lot of email and I have a lot of “accounts” so I question an email coming from “accountupdate” because it is not a person or business I know. I didn’t have time to read a lot of emails on this day so I skipped it, which I’m sure many people did.

When I had time, later in the day, I went back to my inbox. I looked again at this email and the subject line read “Important Notice Regarding Your Domain Name(s)”. So I opened it. The email was actually from my domain registrar Go Daddy wanting me to update my information. I don’t know about you, but anyone asking me to update any information makes me suspicious, but because it’s from “accountupdate” I was even more skeptical. It made me very reluctant to go in and “update my account”.

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