What’s up Skittles? Social Media Experiement for Business to Consumer Marketing

Skittles.com: Interweb the rainbow. Taste the Rainbow.

SKittles.com is no longer a conventional website.  By DNS Magic, the people behind Skittles, to Twitter, Facebook, YouTube.com, etc when you click each of the navigation links.  It’s a huge Social Media experiement that all of us in the industry are watching to see how it turns out.   There is no conventional content and Skittles is driven by the website audience for content.  They have taken each medium and heavily branded it to Skittles.  Please look through each tab and see how you can apply branding to Facebook, Twitter, YouTube, etc to your own business or organization no matter the size.   Visit the Site: www.skittles.com/

1. Take you to youtube.com (Media –> Video)

http://www.skittles.com/videos.htm
Great call to action… See “Subscribe to SKITTLE brand’s videos”

Connect with SKITTLESbrand

2. Flickr (Media –> Picts) on Flickr

http://www.skittles.com/pics.htm

3. Products takes you to Wikipedia

http://www.skittles.com/products.htm#skittles_wildberry

4. Chatter takes you to Twitter

http://www.skittles.com/chatter.htm

5. Friends –> Facebook

http://www.skittles.com/friends.htm

Article on Skittles… Skittles Replaces Website with Social Media

From Vertical Response
In a bold move to spark some word of mouth, Skittles has changed its entire website and turned it into a social media extravaganza. Yesterday the Skittles home page was their Twitter stream, and today the home page is now their Facebook Fan page. They appear to be rotating through all of the social media outlets.

To get to different areas of their site you’re now presented with the hovering navigation box. For instance, now when you click on “Media” you’re taken to their You Tube and Flickr pages. Gutsy move especially if they don’t always monitor these highly trafficked pages.  Read More.

Popularity: 3% [?]