Social Media – Personal Engagements work not Broadcasting
Eight Twitter Habits That May Get You Unfollowed or Semi-Followed
by Augie Ray on 08/24/2009 01:33
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INTERNET USERS TURN TO SOCIAL MEDIA TO SEEK ONE ANOTHER, NOT BRANDS OR PRODUCTS
83% of online population, ages 13 to 54, use social media, says new Knowledge Networks report; 47% participate weekly
Menlo Park, CA; May 20, 2009: A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results. While 83% of the Internet population (ages 13 to 54) participates in social media – 47% on a weekly basis – less than 5% of social media users regularly turn to these sites for guidance on purchase decisions in any of nine product/service categories. In addition, only 16% of social media users say they are more likely to buy from companies that advertise on social sites.
Social Media case study: Broadcast vs. Engagement in forums
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