Stats on Social Media Marketing for Web and Non Web Businesses

If you are serious about marketing online, it’s important to watch and leverage Web 2.0 marketing trends.  Although the below doesn’t discuss where people spend their time, but it does show where businesses are spending their time and efforts.  These business have spent time researching these items and it’s safe to assume you will have success marketing in the same manner.  Are you spending time on the below? These results are from of a study conducted by Junta42.  It is a breakdown of the top content types marketers will invest in 2009:

• Social media (other than blogs) (68%)
• Enewsletters/email (60%)
• Blogs (56%)
• Case studies (55%),
• Online video (51%)
• White papers (46%)
• Microsites (43%)

Social Media and Email Marketing are at the top of the list as well as being very cost effective webmarketing tools.  They both encorparate reaching out to prospects, reaching new leads and continuing relationships with existing clients.   The most cost effective way to generate business is to work with exisiting clients and cross sell.

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