I typically start my Sunday morning ritual of sipping hot java and reading the New York Times before attending church services, but not last Sunday. Alas, my ears perked up when the priest began his preaching with a story from that morning’s Times titled “It May Be a Good Job, but Is It ‘Good...

The October 20, 2008 Times Magazine edition article “One Bright Spot on Main Street” caught my eye when noting the first paragraph addressed Pittsburgh, PA.’s experience at handling a recession. My corporate career with Westinghouse Electric Corporation was initiated in Pittsburgh in...

Ann, our beloved bookkeeper, spoke with a representative of the Marin Food Bank this a.m. to ask what foods they as most useful to receive this Holiday Season. They mentioned canned protein items such as: Tuna Chicken Chili Stews Soups www.marinfoodbank.org 75 Digital Dr # 4 Novato, CA 94949 (415)...

I worked my way through high school and college (Stanford University) at a San Francisco based grocery store chain. In fact, my Stanford application essay was based on my observations as a shelf stocker and product packaging schemes. Fast Company’s Melanie Warner’s “Green Business:...

Personal stories are so powerful! Barbara Rozgonyi, WiredPRWorks,  relates her families’ historic trip to Chicago’s Grant Park for Election Night. Her children reminded her that she would regret not going and alas she Twittered and Flickr’d her way through the evening’s excitement. Today,...

We’ve received four fraudulent emails yesterday, all pretending to be from CitiBank. They had slightly different subject lines and senders, but they all had about the same text. Here is the email without the graphics. Our notes are in RED bold: Subject: customer notification [message ref: 6047088461] Security...

Can investing in Search Engine Optimization (SEO) during a recession “bail out” the small business enterprise? Of late, SEO has gained more eyeballs after a survey pointed out that, in terms of driving primary traffic on the web, search engines are second only to email. Three reasons suggest this: 1....

Random House, Oxford, Webster. Ring bells? My educational years were filled with frequent visits to dictionaries while composing essays. What is a small business owner to do when challenged to not only find a reputable website design firm, but also know how to transform it to a revenue generating machine? Traffic...