New Trends Tool, Google Insights for Search

First, it was a noun. Then it morphed into a verb. Now welcome to Google’s latest avatar as an ‘adverb’. “Insights for Search”, the latest tool from the G-stable, has Netizens scampering for it. Like Google Trends and AdWords earlier, hordes of people (millions and millions of eyeballs) will, sooner than later, buy in to its uses, and they are more than you can count on your fingers (well, almost).

Who will find Google Insights useful? Anyone interested in people and in their (people’s) views.
Shoot: Who’s more popular between David Letterman and Oprah Winfrey? Dave Barry or Art Buchwald? What’s the right time to go to Iceland? What do people look for in a car more than anything else -speed, safety, or style? Just Google Insights and you have it, just like that.

For marketers, advertising agencies, business enterprises small and big, local and global social scientists, research scholars, consumer groups, marketing professionals, SEO specialists, bloggers and many more, Google Insights is a worthy companion.

In its own words, Insights for Search is intended to help you see what the world is searching for. By using this, you can know what people search for on Google, see details for certain keywords across various geographic regions, verticals and time periods for more insight.
You can also narrow your search by categories (happily for us, it is pretty long) to figure out which keywords are more popular in which categories.

Google Insights helps add that cutting edge to your marketing plan by telling you what, in the minds of your potential consumer, is your product’s USP? What drives buyer choice? Why planning a Christmas trip to Taj Mahal in the month of December is sheer bad timing. Businesses learn how their competitors are doing, and discover newer ways to build their brand. You learn to tap virgin markets across the globe for your new product/service.

The tool offers a comprehensive set of statistics based on search volume and patterns. You can compare seasonal trends, geographic distributions, and category-specific searches, and you can group all these variables together to get extremely specific.

Google Insights analyzes a few worldwide Google web searches from all Google domains to figure out how many searches have been done for the terms you have entered, relative to the total number of searches done on Google over time.

Another plus point is that when you simply click the “Search” button without typing anything into the search field, you get immediate access to the most popular rising terms across all categories and regions. And when you narrow this empty search to a certain category, you will receive the list of the most popular search terms of all times for this category.

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