Article Review: Entrepreneur’s Journal: Ditch the phone book and advertise online?

This is a short and sweet article that goes over the basics:

Entrepreneur’s Journal: Ditch the phone book and advertise online?

It has a very simple set of website do’s and don’t but what really impresses me is the recommendation before your remodel or create a website to

“[spend] a few hours to answer the following questions:

• What goals are we trying to achieve by marketing online?
• Who is the target audience for our message?
• Where physically is our audience located?
• How do we intend to get this audience to react? What is our offer? Where will we bring them after people click on an ad?”

Truly exploring this process (just a few hours) will save you so much money! And make your business so much more successful! ISN’T THAT THE GOAL OF YOUR WEBSITE?

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